Last year, opening a Fully Booked store in SM City Iloilo brought much joy to Ilonggo book enthusiasts. At 30 sqm., Fully Booked maximized the cozy space to house a selection of beloved books, bestsellers, and hard-to-find gems.

“For a long time, readers from Iloilo had been clamoring for a branch in their city, and we were happy to have finally been able to fulfill their wishes last April 2023. While they welcomed us with open arms, we assured them we would get a bigger space once it became available,” says Jaime Daez, Managing Director of Fully Booked Philippines.

That bigger space is finally opening this March. At 101 sqm, the newest space is over thrice the size of the current one. This bigger book haven in Iloilo promises to provide a richer literary experience, offering wider selections of titles and an inviting ambiance for Ilonggo readers to immerse themselves in.

“We’re inviting Ilonggo bookworms to come over. Go ahead and get that book you’ve long sought after, or discover a new title or author you’ve never tried before. You might surprise yourself,” says Daez.

Fully Booked opens its newest branch in Iloilo this March 15, right in time for the mall wide sale. From March 15-17, bookworms will receive 20% off on all d-coded items. 

Bookworms will also receive a Fully Booked discount card for free for a single receipt purchase of P3,000. The Fully Booked discount card is a must-have for any bookworm with a nifty list of perks (read more about it here)

Experience Fully Booked’s newest book haven on the Ground Floor, SM Iloilo Southpoint, Benigno Aquino Ave, Mandurriao, Iloilo City. Operating hours are 10AM to 10PM, Monday to Sunday.